{"id":242,"date":"2018-08-27T12:19:43","date_gmt":"2018-08-27T03:19:43","guid":{"rendered":"http:\/\/bran-design.jp\/en\/?p=242"},"modified":"2021-02-22T14:24:21","modified_gmt":"2021-02-22T05:24:21","slug":"vol-5%ef%bc%88%e6%9c%9d%e5%80%89%ef%bc%89","status":"publish","type":"post","link":"https:\/\/bran-design.jp\/en\/article\/case\/242\/","title":{"rendered":"Vol.5 (ASAKURA)"},"content":{"rendered":"<p><h3 class=\"line_ttl_02\">Opposition No. 2017-900213<\/h3>\n<\/p>\n<p>&nbsp;<\/p>\n<p>Subject mark\u00a0<\/p>\n<p><span>\u671d\u5009<\/span>\u00a0 (This is pronounced as &#8220;Asakura&#8221; and a city name)<\/p>\n<p>&nbsp;<\/p>\n<p>Class 33<\/p>\n<p>Awamori [distilled rice spirits];\u00a0Sake substitute; shochu (spirits), and others.<\/p>\n<p>&nbsp;<\/p>\n<p><h3 class=\"line_ttl_02\">1. Summary<\/h3>\n<p>\u00a0<\/p>\n<p>A city name was judged not to be recognized as the indication of a production area or sales area. The Examiners indicated the reasons that the name &#8220;\u671d\u5009 (Asakura)&#8221; is not only the city name but also shows other two areas and is used as a surname.\u00a0<\/p>\n<p>&nbsp;<\/p>\n<p><h3 class=\"line_ttl_02\">2. Comments<\/h3>\n<\/p>\n<p>When judging if an area name has distinctiveness, how famous the area name is a key criteria. In the present case, the Examiners took in account that the same name existed in several places and the area name was used as a surname, but<span>\u00a0<\/span>I believe<span>\u00a0<\/span>such a thing is usual. In addition, in the presedents of the marks &#8220;Kawasaki&#8221; and &#8220;AOYAMA&#8221;, the area name which shows several areas and a surname was judged to lack inherent distinctiveness.<\/p>\n<p>&nbsp;<\/p>\n<p>Considering these factors,<span>\u00a0<\/span>I believe<span>\u00a0<\/span>that the<span>\u00a0<\/span>most<span>\u00a0<\/span>important reason for the distinctiveness being denied was &#8220;\u671d\u5009 (Asakura)&#8221; is not so famous as an area name. Although a common surname lacks distinctiveness, the plaintiff did not assert that &#8220;\u671d\u5009 (Asakura)&#8221; should be a common surname.\u00a0<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Opposition No. 2017-900213 &nbsp; Subject mark\u00a0 \u671d\u5009\u00a0 (This is pronounced as &#8220;Asakura&#8221; and a city na &#8230; <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[5],"tags":[],"_links":{"self":[{"href":"https:\/\/bran-design.jp\/en\/wp-json\/wp\/v2\/posts\/242"}],"collection":[{"href":"https:\/\/bran-design.jp\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bran-design.jp\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bran-design.jp\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bran-design.jp\/en\/wp-json\/wp\/v2\/comments?post=242"}],"version-history":[{"count":6,"href":"https:\/\/bran-design.jp\/en\/wp-json\/wp\/v2\/posts\/242\/revisions"}],"predecessor-version":[{"id":968,"href":"https:\/\/bran-design.jp\/en\/wp-json\/wp\/v2\/posts\/242\/revisions\/968"}],"wp:attachment":[{"href":"https:\/\/bran-design.jp\/en\/wp-json\/wp\/v2\/media?parent=242"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bran-design.jp\/en\/wp-json\/wp\/v2\/categories?post=242"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bran-design.jp\/en\/wp-json\/wp\/v2\/tags?post=242"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}